With 10 years of business behind them, owner and master gelatier Niccolo Lekai approached Studio Ethur Ethur to rebrand Leo! Leo! to become a consumer-facing brand that was approachable first from a regional perspective but scaleable to a national relatability. The main focus of this rebrand was not to depart from Italian heritage or an artisan quality but to bring emotion, youthfulness, and approachability to the brand while keeping intact their core values of supporting the local economy at any cost.

Studio Ethur Ethur developed the brand identity, packaging, apparel, digital, web & all print collateral to have a go-to-market brand package. Identity marks, brand voice, and digital strategy were all built to create an evocative, transparent, & relatable brand experience.