Our approach to Solento's limited Extra Anejo product release was inspired by crafting a product experience that is on brand, but extends it to emote a sentiment forged by human connection. The objective behind this product's concept & design is to communicate with one another, to cause intention, and share a premium product experience that creates human moments that matter.
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Studio Ethur Ethur developed the packaging concept for Solento's Extra Anejo release to target a mature, upscale, and refined audience. Employing a sleek, monochromatic color palette, conveying opulence and sophistication. Incorporating intricate details, such as embossed marks, black satin interiors, and a velvet-textured finish, elevates the packaging to match the discerning tastes of this target audience, ensuring that this Extra Anejo is identifiable as a symbol of luxury and quality in the competitive CPG market category of tequila.
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To further push the tactile ethos the Solento brand has built, our team developed a luxury box kit experience with 500 individual Solento branded vinyl records, with a twist: A serendipitous selection of music artists. Coupled with a whimsical vinyl record comes a set of crystal tumbler glassware to slow down, relax, and Take It Slow.