A very specific aesthetic, & concept was required to connect the appropriate consumers to this product. Weirdo reached out to us to develop a brand that transcended the traditional whiskey market in an undeniably individual way.

Studio Ethur Ethur developed the brand identity, packaging, and web to bring this brand to market. Packaging strategy was at the forefront of this project, utilizing complex manufacturing techniques to set it apart from the rest of its competitors. An accompanying web experience was also developed to give their b2b business a place to learn more as well as connect with wholesale opportunities.